Business English: A Practice Book by Rose Buhlig

Buhlig, Rose, 1883-1958

Chapter 982: 1. An unusually worded opening that puts the writer's affairs in the

Chapters

Chapter 982: 1. An unusually worded opening that puts the writer's affairs in the

background and the reader's gain in the foreground. Begin with _you_, not _we_. The reader is interested in himself, his own progress, his own troubles, and not in the possessions of the writer, except as the writer can show that those possessions affect him.
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