and you find it necessary to employ assistants, you will find it to your advantage to let the advertising out in contracts to your subordinates. Instead of paying your helpers a salary, you tell them that they can have a page for $50 or $500 (according to the size of the page and the number of the circulation). They then secure the advertisements themselves and make what they can. _They_ and not _you_ take the risk. Many assistants would not be willing to do that, but others would prefer the opportunity to work for themselves in this way.